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Google Adwords Training | PPC Classes Institute in Rewari

Google Adwords PPC Training Course

We Offers Google Adwords PPC Training in Gurgaon, Delhi, Jaipur or any state from India on Live Projects without any extra cost. PPC Stands for Pay Per Click, which means you pay for clicks / leads to your website coming through search Engines like Google Yahoo MSN or any 3rd party website.
PPC Training Course Content:
Teaching mode: Online/Offline              Duration: 20 Days
Weekend Classes(One to One)
Class – 1   SEM(Search Engine Marketing)
  • Introduction to SEM
  • Organic Vs Inorganic Searches
  • What is PPC (Pay Per Click)
  • Benefits and Importance of PPC
  • Setting up a Google Adwords account

Class – 3   PPC Campaign Setup
  •  Setting Up a New Campaign
  • Campaign Name
  • Search Network
  • Display Devices
  • Location
  • Bidding & Budget
 Class – 2   Adwords Keys
  • Impressions
  • CTR(Click Through Rate)
  • CPC(Cost Per Click)
  • PPC Advertising Routing
  • Destination URL
  • Display URL
  • Quality Score
Class – 4   Ad Groups & Ads
  • Create an Ad Group
  • Create an Ad
  • Ads Preview
 Class – 5   Keywords
  • Keyword Research
  • Types of keywords
  • Keyword Selection
  • Add keywords to Ad Groups
  • Diagnose Keywords
Class – 6   Quality Score
  • Understand Quality Score
  • Improve your ad quality
  • How Does Google Determine Which Ad is shown where
  • How Does Google Determine What You Pay
 Class – 7   Tools & Analysis
  • Change History
  • Google Analytics
  • Keyword Tool
  • Traffic Estimator
  • Placement Tool
  • Ad Preview and Diagnose
 Class – 8   Landing Page
  • Landing Page for PPC
  • Importance of landing page
  • landing page Vs. Ads
  • Landing Page Optimization
 Class – 9   Budget & Bidding
  • Budget per day
  • Display of results within the specific time frame (selection of time)
  • Changing Budget as per requirements
  • Concept of Bidding
  • Effects of Quality Score on Bids
  • Google Automated Bids
 Class – 10   PPC Reporting
  • Keywords Performance Report
  • Campaign Performance Report
  • Ad Group Performance Report
  • Ad Performance Report  

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